Brand Awareness is Top of Mind for Healthcare
Rapidly changing landscape equals big changes in the market
Arundi Venkayya
Curator of EngagingPatients.org
As the healthcare market continues to change at an extremely rapid pace, it is becoming more and more important for healthcare marketers to find unique ways to connect with patients and payers.
Healthcare continues to be a huge player in the U.S. economy. According to the Centers for Medicaid and Medicare Services, total healthcare spending is expected to eclipse $5.7 trillion, according to the Centers for Medicaid & Medicare Services (CMS) by 2026.
Mergers and acquisitions, seismic developments in healthcare technology and mass quantities of data mean that marketers will continue to face the standard and predictable changes of brand identity. However, the changes won’t stop there. Everyone in the healthcare ecosystem will also have to adapt to new ways of integrating technology and data into their work, which will mean significant day-to-day changes in workflow.
Healthcare marketing changes in the future will include the following:
- A push toward more patient and employee engagement
- Changing healthcare models
- More personalized healthcare journeys for patients
- Data integrated into healthcare care and treatment plans
Learn more about changes coming in healthcare marketing this year. Download our white paper, “Healthcare Marketing Trends 2019,” now.
