Case in Point: Advancing Brand Standards
Streamlining processes leads to stronger brand consistency
Chelsea Youngquist
Director of Marketing
As the healthcare industry continues to consolidate and evolve through mergers, acquisitions and partnerships, many organizations struggle with brand marketing and consistency. Building a strong relationship with a trusted communications partner can help streamline processes — improving consistency, increasing efficiencies and enabling stricter brand control.
OSF HealthCare, which is owned and operated by the Sisters of the Third Order of St. Francis in Peoria, Illinois, comprises seven acute care facilities, one long-term care facility and two colleges of nursing. The OSF system is experiencing rapid growth in their already complex integrated healthcare network with the continual addition of new programs, services and physician practices. With more than 100 locations system-wide, managing and maintaining brand standards has become increasingly challenging for them.
A comprehensive, consultative approach helped OSF evaluate their current practices and align mission-critical communications with corporate standards and priorities. The system also implemented a technology-based solution that helped streamline processes and ensure brand alignment. This approach allowed OSF to cut document inventories by 50 percent, consolidate vendors and cut costs.
